Pet Ownership In New Zealand: 63% Have Pets In 2025
Fiona Robertson
Why 63% of Kiwi Households Have Pets in 2025 — And How Newflands is Supporting Pet Ownership in New Zealand
Why 63% of Kiwi Households Have Pets in 2025 — And How Newflands is Supporting Pet Ownership in New Zealand
As a nation that cherishes its natural landscapes and wildlife, the bond between Kiwis and their pets showcases our collective values. Let’s explore deeper into the statistics, the types of pets New Zealanders prefer, and the impact of pet ownership on our communities.
New Zealand’s Love for Animals is Stronger Than Ever
In 2025, over 63% of New Zealand households have at least one pet. That’s nearly two out of every three Kiwi homes! Our love for animals runs deep — from dogs and cats to rabbits, birds, guinea pigs, and more.
According to the Companion Animals NZ, this high rate of pet ownership reflects how deeply animals are woven into New Zealand’s way of life.
Further research indicates that dog ownership is particularly popular, with breeds like the Labrador Retriever and the rescue dog being household favorites. These loyal companions are often seen accompanying their owners during outdoor adventures, illustrating the deep-seated connection Kiwis have with their pets. Cats are not far behind, as many households enjoy the playful and independent nature of felines.
Mr Bridge waiting to be served his meal in the kitchen
So what’s behind this powerful connection? And how can we make sure every pet gets the care they deserve?
At Newflands, we’re passionate about helping Kiwi pet owners give their animals a longer, happier, healthier life.
Beyond companionship, pets play a significant role in enhancing our mental well-being. Studies show that interacting with pets can decrease stress levels, improve mood, and even increase physical activity. For many, a walk with their dog in local parks becomes a routine that fosters community interactions and physical fitness.
So what’s behind this powerful connection? And how can we make sure every pet gets the care they deserve?
At Newflands, we’re passionate about helping Kiwi pet owners give their animals a longer, happier, healthier life.
Additionally, the New Zealand pet industry has been thriving, with increasing demand for high-quality pet foods, accessories, and services. Pet owners are investing more than ever in their furry friends’ health and happiness, reflecting a shift towards premium products and responsible pet ownership.
Why Kiwis Own So Many Pets
New Zealand’s high pet ownership rate reflects our lifestyle and values:
- Connection to nature — We love the outdoors and rural life.
- Family culture — Pets are part of the whānau.
- Mental health — Animals offer comfort, support, and companionship.
- Tradition — Many of us grew up with animals and want to pass that experience to our tamariki.
It’s more than a trend — it’s part of our identity.
How Newflands Supports Pet Ownership in New Zealand
Newflands recognizes the importance of this trend and emphasizes the need for education on pet nutrition and care. Providing resources and support for pet owners is a vital part of enhancing the overall quality of life for pets in New Zealand.
Newflands is heavily dedicated to community involvement. By sponsoring local pet events and partnering with animal shelters, we strive to promote responsible pet ownership and encourage adoptions. These initiatives not only support the well-being of pets but also educate the public on the joys and responsibilities of having a pet.
Newflands is proud to be a locally owned and operated Kiwi business, supporting pet parents across the country. Whether you live in the city or the country, we’re here to help with:
1. Natural Pet Health Products, Made in NZ
Our hero product, Newflands Hoki Oil, is made from sustainably caught New Zealand Hoki — one of the most responsibly managed fish species in the world.
Rich in omega-3, it supports:
- Joint and mobility health (great for senior pets!)
- Skin and coat condition
- Immune system resilience
- Brain and eye development in puppies and kittens
We also offerOmega-i, a premium antioxidant and omega-3 blend, ideal for pets needing extra support as they age or recover from illness.
2. Trusted Pet Services in North Waikato
Located in North Waikato, we offer:
- A private dog park with swimming pools
- Boarding kennels for dogs
- A peaceful cattery for cats
As we move towards a more sustainable future, it’s crucial to consider how our pet care practices impact the environment. With rising awareness of eco-friendly products, Newflands is committed to sourcing and providing sustainable options for pet owners.
Every space is designed for enrichment, fun, and low-stress care — run by a team who love animals as much as you do.
Learn more about our facilities »
3. Sustainability from Land to Sea
We’re committed to protecting Aotearoa’s environment. Our products:
- Use recyclable packaging
- Are made with local ingredients
- Support sustainable fishing practices (like the Marine Stewardship Council–certified Hoki fishery)
Caring for pets shouldn’t come at the planet’s expense — and with Newflands, it doesn’t.
Why This Matters
Pet ownership is a privilege, and with it comes responsibility. Whether it’s choosing better nutrition, accessing reliable local care, or supporting NZ-made brands, every small decision helps your pet thrive.
At Newflands, we see you — the everyday hero in your animal’s life — and we’re here to back you up.
Explore Our NZ-Made Pet Range
Or get in touch if you’d like to chat about your pet’s needs. We’re always happy to help!
Pet ownership in New Zealand is more than just a trend; it’s a testament to our love for animals and our commitment to their well-being. As we support one another in our roles as pet owners, let’s continue to advocate for responsible care and celebrate the joy that pets bring to our lives.
New Zealand Pets Deserve the Best — and So Do You.
Let’s make pet care natural, ethical, and local.
Join us at Newflands as we embark on this journey of nurturing pets with love, care, and quality products that resonate with the values of pet ownership in New Zealand.
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