Mon Jul 28 2025  | 

Is Hoki Oil a Complete Food?

ABOUT AUTHOR

Fiona Robertson

Founder of Newflands, animal advocate, and the first to bring Hoki Oil to market in New Zealand.
Web design dashboard interface

Is Hoki Oil a Complete Food?

Understanding Supplements, Vitamin E, and Your Pet’s Health

At Newflands, we’re proud to offer our signature Hoki Oil which is sustainably sourced from the clean waters of New Zealand and gently processed to retain its natural goodness. We often receive thoughtful questions from our customers, like:

In recent years, the focus on pet nutrition has intensified, leading to an increased interest in supplements like Hoki Oil. Understanding how these supplements can integrate into a pet’s diet is crucial for pet owners aiming for optimal health outcomes.

“I noticed your oil does not contain vitamin E. I thought feeding omega oils without vitamin E may create a vitamin E deficiency. Is this correct?”

This is an excellent and important question—so let’s look into this.

What is Hoki Oil and is it a complete food?

Incorporating Hoki Oil into your pet’s meals not only enhances their diet but also serves specific health needs. For instance, if your dog suffers from joint issues, the Omega-3 fatty acids in Hoki Oil could be beneficial in reducing inflammation. Similarly, pets with skin allergies may notice improvements in their coat condition and overall skin health with regular Hoki Oil supplementation.

These benefits aren’t just anecdotal; numerous studies support the positive impacts of Omega-3 fatty acids on the health of pets. For example, a study published in the Journal of Animal Physiology and Animal Nutrition demonstrated significant improvements in the skin and coat quality of dogs supplemented with Omega-3-rich oils.

Our Hoki Oil is a nutritional supplement, not a complete diet. This means it’s designed to be added to your pet’s usual meals—not used as a stand-alone food. Think of it like you might think about fish oil capsules for people: a way to enhance overall nutrition, not replace your daily meals.

Rich in Omega-3 fatty acids, especially DHA (docosahexaenoic acid)and EPA (eicosapentaenoic acid), our Hoki Oil supports:

  • A healthy, shiny coat

  • Joint mobility and comfort

  • Heart and brain health

  • Immune function

When fed consistently, it provides powerful support for long-term wellbeing in pets of all ages.

Apart from physical benefits, the incorporation of Hoki Oil can also support cognitive functions in aging pets. DHA is known for its role in brain health, and maintaining adequate levels can help support memory and overall mental performance.

Why doesn’t Newflands Hoki Oil contain added vitamin E?

It’s essential to understand that while Hoki Oil is beneficial, it should complement a balanced diet. The synergy between Hoki Oil and quality pet food can lead to improved overall health, ensuring that pets receive well-rounded nutrition that supports their unique needs.

It’s true that when you increase Omega-3 intake, your pet’s body may require more antioxidants—like vitamin E—to keep everything in balance. This is because Omega-3s can oxidise (go rancid) more easily than some other fats, and vitamin E helps protect cells from that oxidative stress.

Our Hoki Oil is:

  • Naturally low in oxidationthanks to our gentle, minimal processing

  • Cold-extracted and bottled quicklyto preserve quality and freshness

  • Produced to human food-grade standards, right here in New Zealand

  • Rich in naturally occurring antioxidants, including small amounts of vitamin E from the Hoki itself

We have designed our oil to be safe and effective when fed alongside a complete and balanced diet, which should already provide sufficient vitamin E for most pets. If your pet is eating a high-quality commercial food, it will likely contain added vitamin E.

However, if your pet is on a homemade, raw, or very limited diet, or if you’re feeding multiple sources of omega oils, it’s a smart idea to check in with your veterinarian or an animal nutritionist. They can advise whether an additional vitamin E supplement might be needed.

Our Manufacturing Promise

At Newflands, quality and safety are non-negotiable. That’s why:

  • We use sustainably caught MSC-certified Hoki

  • We extract our oil without high heat or harsh chemicals

  • Every batch is bottled under strict quality control standards

  • Our facility follows human-grade food safety protocols

Additionally, introducing any new supplement should be done gradually. Monitor your pet’s response to Hoki Oil and consult your veterinarian if any concerns arise. This cautious approach helps to ensure that your pet’s transition to this supplement is smooth and beneficial.

This ensures your pet receives the freshest, most effective oil without unnecessary additives or preservatives.

Newflands Hoki Oil is a supplement designed to enhance your pet’s health, not to replace their diet. While it doesn’t contain added vitamin E, it’s safe to use as long as your pet is receiving a balanced diet that meets their nutritional needs. If you’re unsure, a quick chat with your vet or a qualified pet nutritionist is always a good idea.

We’re here to support you and your animal companions in living healthier, happier lives Newflands; Healthy Pets, Happy People since 2010 naturally.

As pet owners, we often strive to provide the best for our furry friends. Understanding the components of Hoki Oil and how it fits into a broader nutritional strategy empowers us to make informed decisions that promote health and longevity.Moreover, educating ourselves on the benefits of various dietary supplements can help us advocate for our pets’ health more effectively. Knowledge is power, and when it comes to nutrition, understanding how different ingredients interact can make a significant difference in our pets’ quality of life.

AUTHOR

Fiona Robertson

Founder of Newflands, animal advocate, and the first to bring Hoki Oil to market in New Zealand.
built with
Pixelesq Logo
pixelesq